Legal
Privacy Policy
Effective Date: January 1, 2026 · Last Updated: October 2026
This is draft content provided for review. It is not a substitute for legal advice, and it has not been independently reviewed for A2P or other regulatory compliance. Please consult qualified counsel before relying on it.
1
Introduction
This Privacy Policy describes how Clear Path Homebuyers, operated by ALF Capital LLC ("we," "us," or "our"), collects, uses, and discloses information when you use our website, submit property inquiries, or communicate with our real estate team. We take your privacy seriously and are committed to handling your personal information responsibly and transparently.
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Information We Collect
We may collect information directly from you when you interact with our website, including:
- Contact details: Your first name, last name, phone number, and email address.
- Property details: Property street address, estimated condition, seller timeline, and preferred selling option (cash offer vs. traditional listing).
- Communications: Notes, questions, or details provided in inquiry forms or during phone and email consultations.
- Technical data: IP address, browser type, device information, and interaction data collected through standard cookies or site analytics.
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How We Use Your Information
We use the information we collect solely for legitimate business purposes, including:
- Evaluating your property and preparing cash offer or market listing assessments.
- Contacting you by telephone, email, or text messaging (where consent is provided) to discuss your selling inquiry.
- Facilitating communications with our licensed real estate professionals.
- Operating, analyzing, and improving the functionality of our website.
- Complying with applicable legal, real estate regulatory, or audit requirements.
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SMS and Mobile Communications
If you optionally choose to opt in to receive text messages (SMS) from Clear Path Homebuyers regarding your property inquiry:
- Mobile consent is collected via an optional, unselected checkbox on our inquiry form. Consent is not a condition of purchasing any property, receiving an offer, or submitting an inquiry.
- Message frequency varies based on your inquiry and ongoing conversation. Standard message and data rates may apply.
- You can reply STOP at any time to opt out of receiving further text messages.
- You can reply HELP for assistance or contact us directly at (773) 619-5158.
- We do not share, sell, or disclose mobile opt-in data or consent with third parties or affiliates for their marketing or promotional purposes.
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Information Sharing and Disclosure
We do not sell your personal information. We may share information only under the following limited circumstances:
- Service providers: Trusted software providers, hosting vendors, and CRM systems that assist us in operating our business under confidentiality agreements.
- Licensed real estate professionals: Our affiliated licensed real estate team members working directly on your property evaluation or transaction.
- Legal obligations: When required by subpoena, court order, or applicable law.
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Data Security and Retention
We implement administrative, technical, and physical safeguards designed to protect your personal information. We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
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Your Rights and Choices
Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information. To submit a request or update your preferences, please contact us using the details below.
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Contact Us
If you have questions or concerns regarding this Privacy Policy, please reach out:
Clear Path Homebuyers (Operated by ALF Capital LLC)
Phone: (773) 619-5158
Email: team@alfequity.com
Service Area: Chicagoland and surrounding areas, Illinois
